Starbucks Corporation: Financial Analysis
The first matter that may come to mind when hatful hear the chassis Starbucks is coffee. However, the follow offers more than just the hot beverage. Individuals can call for from a wide variety of handcrafted beverages such as: iced espresso, Frappuccino, Tazo tea, and smoothies. Starbucks products extend beyond beverages as thoroughly. Customers can enjoy sweetened baked pastries, oatmeal, and yogurt parfaits in the morning as well as salads, sandwiches and fruit cups for lunch. Merchandise is displayed for sale by means ofout the coffeehouses that hold packaged goods, music CDs, coffee and tea brewing equipment, and gifts. In addition, Starbucks is known as a gathering place where people can bring their laptops and work, sit back and enjoy the music, or chat with friends and family. The atmosphere in all the coffeehouses from fixtures, merchandise displays, artwork, and stress music is an important crack of the Starbucks experience as anxiety looked upon each store as a billboard for the company and as a contributor to building the companys brand and image (Thompson Jr. & Strickland, 1999, para. 14).
The inception of Starbucks began in 1971 when the first coffeehouse opened in Seattle.
Since then, the company has adult to have over 17,500 locations (Company Profile, 2012). A company by the distinguish of II Giornale acquired Starbucks assets in 1987. This was done through the help of local investors and the two companies became one under the name of Starbucks Corporation. Between the years of 1991 and 1992, Starbucks became the first privately owned U.S. Company that offered a stock excerpt program to part time employees. The company wanted to stand out among others by offering Bean Stock, the name given for its stock option plan (Starbucks Secret Weapon, 1997). In addition, Starbucks completed their sign public offering with common stock being traded on NASDAQ...If you want to get a full essay, order it on our website: Orderessay
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