Customer Experience Management

MKTG307 Sales Management Group Assignment Due in your Tutorial mob in Week 11 You be to accept one wholeness representative comp each from any three (3) of the following categories of physical composition and compare their sales strategies. Organisation Categories 1. Fast Food Outlets (eg Subway, starved Jacks) 2. Large Computer Companies (eg IBM, Microsoft) 3. Fashion Retailers (eg Katies, Rebel Sports) 4. Entertainment Providers (eg Sydney subject field Company, Disneyland) 5. FMCG Manufacturers (eg Unilever, Kelloggs etc) 6. Sports (eg Tennis, NRL, Netball, Golf) 7. Banks (eg Westpac, Macquarie Bank) Your analysis leave alone include a brief review article of each business history. You should analyse their market footprint, their target customers, the methodology used to engage those customers, and a section on the competition in their particular industry. As part of this review you should focal point on the reasons for their sales strategy and the likely sales aggroup design that would be created to best serve their customers and support their tree branch or store network. In any case where you choose a multinational organisation, detail how the structure would function crossways international boundaries.

The format is a business report of 4000 run-in and must include a copy of a 10 slide PowerPoint presentation to be made in the tutorial in either Week 12 or 13. advanced submission of the Group Project will incur a penalty of 10% of the value of the assignment for every daylight that it is late. As this is a Group Report, all members of the group are expected to contribute, and a cover sheet will fate to be submitted that has been signed by all students highlighting any variation where less than 100% commitment is achieved, and marks will be allocated accordingly. Weighting: 20% of total assessment, based on 15% for report submitted and 5% for your class presentation. MKTG307 GROUP assignment MARKING GUIDE Student ____________________________%... If you want to get a all-inclusive essay, order it on our website: Orderessay

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