Case Report - Longxi Machinery (China)

Introduction China is potentially a huge market for tiny diesels. Sales of diesel-powered agricultural machinery and vehicles had grown by much than 10% annually since 1985, and this growth rate was forecast to continue until at least the year 2000. 85% equipments use single-cylinder diesel engines, small-arm the rest use multi-cylinder ones. In the market of multi-cylinder diesel the contestation is less intense because of excessive demand. The prospect is much more promising. Longxi has a certain competitive advantage in this market, resulting from its customary product such as SL2100. Quality of Machineries in the Market introductory to 1978, both manufacturers and customers had paid little attention to quality of diesel. Later, they invite been realizing the impressiveness of quality. Under-quality products may cause customers to lose production eon due to engine breakdown. They may also cause manufacturers to embarrass engine production and incur high cots in repairing. So quality will have more and more real implications for future business of all manufacturers including Longxi. Total Quality caution at Longxi The total quality management is valuable summation for Longxi providing it was an competitive edge over most of other competitors.

heretofore Longxi needs to improve the quality bid system provided to meet industry accept standard, i.e. ISO9002 to expand further into the foreign markets. First of all, the top management was clearly aware the importance of quality assert. The company is one of the earliest companies to bear a vision of quality control in China. And the GM had attend modern management training from overseas, which made him focus on the establishment of quality control procedures. Secondly, from years of quality control practice the firm established a well-know quality control procedure, the Method. It has great value to the company in that it includes circumstance best practices for the production procedures which guarantees and improves the... If you want to get a rich essay, order it on our website: Orderessay

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