Marekt Entry

6. Evaluating new commercialises 6.1 Criteria for evaluating new markets Criteria for evaluating the geographical market in superior general give away figures ? using of population ? Development of gross domestic product ? Development of GDP per capita Criteria for evaluating industry markets inside the geographical market Key figures ? Development of quantities in gibe and per sub-market ? Development of prices in ingrained and per sub-market ? Development of market volume in total and per sub- market heavy restrictions for economic activities ? Possible legal forms ? Conditions for net profit repatriation ? Conditions for sales (e.g. topical anaesthetic production) ? Operations chances Market formation ? Players ? Flows of products and services ? Flows of information Society ? policy-making system ? heathen and religious groups ? Languages ? Demographic structure ? Cultural distance ? semipolitical risks Producers and traders ? Sub -markets ? National and international competitors ? Wholesalers and retailers ? Competitive intensity Infrastructure ? merchandise infrastructure guests ? Telecommunications infrastructure ? health care system ? linkup between customer segments and sub-markets; industry segments ? shoot similarity ? Customer segments © 2012 R. Grünig/D. Morschett 6. Evaluating new markets 6.

2 Process for evaluating new markets 1. Producing an initial inclination of potential new markets = usual sequence of steps = much or less important possible loops 2. Eliminating the less kind markets 3. Selecting the most attractive markets © 2012 R. Grünig/D. Morschett 6. Evaluating new markets 6! .3 Chinas BERI ratings 2001 to 2007 Year Combined nock Political risk advocate Operations risk index Remittance and repatriation reckon 66 67 69 70 71 72 73 2001 2002 2003 2004 2005 2006 2007 (BERI, 2009) 57 58 58 59 60 61 61 56 56 56 56 56 57 57 49 50 50 51 52 53 53 © 2012 R. Grünig/D. Morschett 6. Evaluating new markets 6.4 Capacity...If you want to get a full essay, raiment it on our website: OrderEssay.net

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