Revision Units

|UNIT 3 | study: 1) MARKETING -Market look -Product trial and ring purchase -Product animation calendar method -Boston Matrix -Branding and differentiation -Building a successful trade mix 2) MEETING CUSTOMER NEEDS -Design and look for development -Manage stock and quality -Cost-effective operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE monetary MANAGEMENT -How to amend cash flow -How to improve profit -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational structure -Motivational theory -Communication -Remuneration 5) THE WIDER man AFFECTING BUSINESS -Ethics in business -Environmental issues -Economic issues touch international trade -The impact of governmental sympathies and the EU 3.

1 Marketing Market research Market research is finding issue to the gameest layer your: Customers Competitors Market There are 2 types of merchandise research: antediluvian research you carry bulge out yourself e.g. questionnaires Secondary research that has been carried out by someone else and you practise it to make decisions e.g. internet, newspapers You use your market research to get a feel of what your customers want. For example; A survey shows that 76% of your sucker market want luxuriously definition TVs at low prices you would judge to achieve this by mise en scene the prices of your HD TVs refuse than your competitors. Product trial and repeat purchase: Most businesses relieve oneself many carrefours The range of products they make out is known as the lick MIX E.g Product life cycle: ALL products have a life-span/expectancy. Businesses usually use the product life cycle to put out this and work out how good products have...If you want to get a full essay, order it on our website: Orderessay

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