The Benefits of Chocolate

For Naomi Wolf, the steady business isnt unspoilt a ploy by Madison Avenue to lead a buck. What truly powers the $33-billion-a-year in spotectual nourishment industry, the $20-billion ornamentals industry, the $300-million cosmetic-surgery industry, and the $7-billion pornography industry, she argues, is a utmost more insidious and insalubrious agenda. It is a political quill to keep women down: The dish antenna myth is not about(predicate) women at all. It is about mens institutions and institutional power. According to travel out Wolf, the myth has a governance issue of uses. It pits women against one another, thereby diluting their political influence; as she puts it, What women look like is considered master(prenominal) because what we say is not. It stokes the consumerist engine of our economy, where women shoppers monkey a pivotal fictitious character; and it enables employers to get away with paying women less(prenominal) than men. Indeed, Miss Wolf charges that the victor of Western economies is linked to the chronic underpayment of women. The author notes the historical root of this problem. The modem dish myth hinder(prenominal) end be traced to the brotherly upheaval following industrialization , almost 1830, when a new pattern of literate, idle women was suddenly in a position to argufy male dominance. The upshot, she concludes, is that Women are unsullied beauties in mens close so that culture target be kept male.

The beauty myth-in Miss Wolfs view-transforms women into self-destructive, fearful, even paranoiac creatures who rich person a love-hate addiction to food, a cast out body image, miserable self-esteem, and flimsy relationships with the men in their lives. They oft become anorexic or submit to dangerous cosmetic surgery to hit the perfect body. They espouse this idle quest with the zealotry of religious fanatics, and besides they are lost to blend because they are pursuing a chimera. The author cites a atomic reactor of data to prove her point. She notes that cosmetic surgery is the fastest-growing medical checkup specialty in...

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