How to Determine Targets for Marketing and Public Relations.

One of several definitions of public relations: public relations is a merchandiseing tool which facilitates communication between a not-for-profit organization and its targeted publics to the end that the various publics will learn nigh the organization and its course of instructions and objectives, and be encouraged to be supportive and expeditious or participating in various well outlined ways.

The targeting of markets or publics for nonprofit organizations will flow from the marketing program and objectives and strategies of the organization. The targeting will flow from a consideration of the importance and anteriority of many alternative targets including the following:

1. The come along. The come along of Directors or Board of Trustees is often the most important single target or public for public relations goals and activities. It must not be assumed that even a majority of the Board is aw atomic number 18(p) of organizational objectives and programs currently.

2. The staff. In a nonprofit organization with to a greater extent than one staff member, the staff will normally be a antecedence target or public.

3. The volunteer community. Whether the volunteers are organized highly or not, the volunteer community in all probability will be a high antecedency market or public.

4. The Board of Advisors. If the nonprofit organization has a Board of Advisors or the equivalent, its members normally will be a priority target or public.

5. Donors.



Public Relations targeting will around always give priority to past donors or alter organizations individuals, Foundations, businesses, governmental entities, service clubs and so forth. Key leaders in spite of appearance organizations will be a part of these targeted entities.

6. The natural constituency. Students, slate holders, alumni, members, enrollees and others who have participated or who are participated, ¬within programs, performances, classes, special events and so forth will normally be a priority target or public for public relations activities.

7. The press. The print...

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