Executive Summary
Introduction
Section 1: Where to Compete
Opportunities and Threats
Size of the securities industry
In Australia its estimated that 42% of online Australians own a smart border (Nielsen Wire 2010). It is predicted that six million Smartphones will be sold in Australia during 2011 alone (International Business Times 2011) demonstrating the galactic consumer base of this marketplace.
The allocated score out of seven: 6
Market growth
Smartphone discuss the latest in technological communication and software growing so are this continues to develop and evolve it can be assumed that the Smartphone market will on that pointfore to grow with these tonic developments. In this year alone the overall Smartphone market is expect to increase by 42.9% (IDC 2011) also by 2013 its predicted there will be 160 million Smartphone users worldwide (InfoWorld 2009). clearly as market for Smartphone grows it will provide more of an hazard for Microsoft to promote their Windows 7 Phone (W7P). Particularly as the market grows it also grow
The allocated score out of seven: 7
Competitive social structure of the market
Intensity of competition
With the growth of the Smartphone market competitors will be actively promoting their respective products.
Microsoft has recognised the intensity of competition they face as the cleanest entry in the market and therefore were estimated to have invested $400-$ d million into promoting their Smartphone (Economist 7 October 2010, p.90).
Threat of new entry
As seen when Google entered the market spending $100million on the launch of Android (Economist 7 October 2010, p.90) ample financial support is required which could reduced the amount of new entries into the market. Yet the projected growth of the market means corporations may see this as an attractive market
Threat from substitutes
The favourability of the Smartphone market lies to begin with in the technological benefits of having a...If you want to get a extensive essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment