Unit 1- MARKETING
Assignment 1
The Concept and Process of marketing
Name- Karan Aggarwal
Tutor- Marion Fieldstead
Date- 28/11/2007
Contents: Page:
a. Introduction…………………………………………….03
b. Comparing substitute(a) Definitions of market……..04
c. Nike a Market Oriented Organisation…………………05
d. Elements of the Marketing Concept…………………...07
e. Benefits & Costs of a Marketing Approach…………...08
f. Identifying Factors Influencing Marketing Decesions.11
g. Reference List………………………………………….16
h. Bibliography……………………………………………19
Company Profile: Nike Inc.
Founded: 1972
Type: Public
marrow: NKE
Stock Exchange: NYSE
Industry: Sportswear and Sports Equipment
Employees: 30200
2007 Sales: 16,326,000,000
guide word: Just Do It!
Website: www.nike.com
Introduction
Blue Ribbon Sports now know as ‘NIKE’ was named after the Greek Goddess of victory, founded, in 1965, by The University of operating theatre track athlete Phil Knight and his coach Bill Bowerman. Nike has make the omnipotent ‘Swoosh’ {which represents the wing of Nike, the goddess of victory} into one of the close to popular and known denounce symbols on the planet.
The power of its brand logo demonstrates the company’s superb...If you want to get a full essay, order it on our website: Orderessay
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