electro oppose Effects of Celebrity Endorsement|
Jeneef Joshua V.J-215111077|
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I MBA,2011-2013
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Celebrity selling has amaze a common affair in directlys breakneck competition. There has been a traditional printing that when a celebrity endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you through an compend of how a celebritys warrantee affects a clubs market share and more importantly the negative side of celebrity endorsement.
Celebrity endorsement is a learn merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become hotshot of the key marketing mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the venture of it going wrong in its principal objective of bringing in more revenue. The risk involved is huge to the boundary that a company considering the use of celebrity has to make a very careful analysis on certain attributes forrader venturing into it.
What really is a celebrity endorsement?
It is a marketing process by which a brand gets into a lose weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand.
The risks associated with celebrity endorsement are as follows:
1) The reputation of the celebrity may denigrate after he/she has endorsed the product. Example: Pepsi Colas suffered with three tarnished celebrities - Mike Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at times become liabilities to the brands they endorse. The recent and the most popular one is the scandal caused by the popular golfer, Tiger Woods. Tiger is primarily associated with brands like Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: Orderessay
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