Marketing Plan Campus bookstore implements westbound Mustang Branded laptop Sleeve
Table of Contents
2.0 Executive Summary
3.0 Situation Analysis
3.1 Industry Analysis
3.2 Customer Analysis
3.3 hawkish Analysis
3.4 SWOT Analysis
3.5 Keys to Success
4.0 Marketing Strategy
4.1 Corporate Objective/ Company Mission
4.2 Market Segmentation Strategy
4.3 Targeting Strategy
4.4 Marketing Mix 4Ps
4.5 Market Research
5.0 implementation Plan
5.1 harvest-time/Service Design and Development
5.2 Marketing & Sales
5.3 Resource Requirements
6.0 Financial Information
7.0 Controls
7.1 Implementation Milestones
7.2 Symptoms of Failure
7.3 Alternative Strategies/Contingency Plan
8.0 Appendices and References
2.0 Executive Summary
As external consultants, we bank that introducing a University of westbound Ontario Mustangs branded laptop sleeve would be a beneficial and profitable venture for the Western Bookstore to undertake. The proposed laptop sleeve is made out of neoprene and has a Western Mustangs inspired design. The target market is Western students who wish to sprain Westernized or add to their current collection of Western decorate and accessories.
The product is targeted towards first and second year students primarily using a local marketing strategy, however third and fourthly year students will also be targeted based on the advertising and promotional strategies used.
With the target market being simply when students, it is important to take price into consideration as the absolute majority of students are price conscious. The price of $18.50 is significantly lower than former(a) competitors, which will make this product desirable not only due to a lower price, but also because it carries the Western logo. The laptop sleeves will be offered in three dissimilar sizes to meet the needs of different consumers, as not everyone has the alike laptop size. All the laptop sleeves, regardless of size, will be priced at $18.50....If you want to get a full essay, establish it on our website: Orderessay
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