Marketing Strategy

Table of Content

1. Executive synopsis
1. Executive Summary and social club Background
2. Company Mission

2. Situation Analysis
2.1Market Summary
1. Market Needs
2. Market Trends
3. Market Growth
1. organize Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
2. Competition
3. Keys to Success
4. Environment Overview

3. Marketing Strategy
1. Marketing Objectives
2. Tar hold back trade
3. Positioning
4. Marketing Mix
1. run and Service Marketing (Product/Service Differentiation)
2. Pricing
3. Promotion
4. Service Delivery/Distribution

4. Budgeting, motion Plan & Control Measures
1. Expense Forecast
2. Action Plan to excerpt the Best Result
3. Implementation Milestones as a Control

5. Conclusion

1.



Executive Summary and Company Background
The competition in Internet Café business is deplore due to its growing large market size. There is a growth of popularity of having a break with coffee together with meshing entertainment. The main goal of this marketing plan is to outline the general marketing situation, strategies, programs and control measures that will make the sales grows in the coming 5 years. We plan to double our market consider from 10% to 20% after going by dint of this marketing plan after next 5 years done expansion of shops.
Happy Together (™ NetCafé established in 2000, with 10 café shops in Hong Kong, plans to explore its business in a bigger scale with an extensive sales growth and shops expansion through the implementation of this marketing plan. Happy Together (™ provides a unusual type of services of communication and entertainment through the intermediate of the INTERNET.
In our success, Marketing will play a vital role and it will build a marque around the services by offering heavy...If you want to get a full essay, order it on our website: Orderessay



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