Kreme

STRENGTHS
1.KKD products can be found at thousands of retail outlets;
2. trite price are bounded to over $8 a share;
3.Increasing number of franchises in the supranational expectation brought more revenues to KKD, and a 26% increase in gross revenue in equipment, furniture, fixtures, and similar items to the KKD Supply Chain;
4.KKD is vertically interconnected in three segments, giving them the control over calibre;
5.Strong marketing and CSR efforts for community fund raising projects and for possibleness off-premise channels to gain more exposure and sales;
6.KKD has a distinctive product that invited generations of loyal customers for its one-of-a-kind taste and its special timber offerings;
7.Exposure in 10 foreign countries with an on-going development of cc additional stores in the Middle East, Hong Kong, Macau, Tokyo, Philippines and Indonesia;
8.Effective cost-cutting practices including closing of woeful performing stores;
9.Automatic doughnut-making equipment that gives them the capacity of 4,000 dozens to 10,000 dozens per manufacturing plant store daily.

WEAKNESSES

1.Despite their turnaround strategy, KKD still incurred a straighten out loss for the second quarter of fiscal 2008;
2.Company sucker image greatly suffered from legal issues back in 2005;
3. trouble to update registered Uniform Franchise Offering Circular in the U.S.;
4.



Revenues for supply chain decreased because of local merchants serving their international stores;
5.Reduction of labor force of 31.83% in two years which further lowered their employer brand image;
6.KKD doughnuts have higher(prenominal) calorie content compared to its major competitor.

OPPORTUNITIES

1.Asia and the ME are favorable markets for KKD offerings, along with UK, Germany, and Spain;
2.Industry stock prices are improving;
3.Growth in two-income households that will lead to an increase in snack-food consumption and doughnut sales growth;
4.Decreasing development costs in the U.S.

THREATS

1.Casual-dining sector is gaining...If you want to get a full essay, lay it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .