Marketing Research Final Project Dr. Jung 4/11/12 back up Living/Retirement Homes Table of contents: Pg. 2…..Executive Summary Pg. 3…..Research Proposal Pg. 3…..Company Outline Pg. 6…..Market Comparison Pg. 7…..Focus Group Pg. 8…..Research Strategy Pg. 8…..Questionnaire Pg. 10…Expected Results Pg. 11…Contribution and Limitation Executive Summary The concerns that we volition be focusing on be in the kip downment mart and what those people ar wanting. The market for retirement people is beingness flooded with baby boomers every day. With this marketing strategy we will lay out the basics of what the company will dwell of and through research will find what the market is flavor for and adjust the companys plans accordingly. Some of the issues and concerns that were thought of are: What do people want in housing when they get under ones skin reached retirement? Are there services that are non provided that this age collection would like to see? What are the major concerns of moving into an apartment or assisted living at this age? How much are families willing to pay for the assistant and retirement they want?
Where are all these baby boomers liberation to live when they retire? The questions that are asked are directed so I can understand what the market of baby boomers are looking for when they are searching for a place to retire or when they are needing more assistance and looking to trigger off into an assisted living. Researching this market will tell me how big of a demand there is as well as if a peeled style of retirement homes will give this group what they are looking for. This market is being flooded with new people every day and there is a colossal opportunity out there if I can physical body out the market as well as the call for of these people. The questionnaire that will be designed will answer these questions endowment insight of what the market wants. The questions... If you want to get a undecomposed essay, order it on our website:
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