Harley Davidson Strategy

1.0Executive Summary Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the grocery place and capitalizing on strong sales growth, find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to narrow where, what and how change can take place. At the industry level, it is lightheaded that the mature product life cycle necessitates stronger price competition, even expansion into foreign markets and more diversification of their product-lines. Next at the firm-level, Harley-Davidson needs to keep on to capitalize on their strengths similar mug equity and supplier relationships, focus on their value adding functional-level practices like quality management and finally, begin to see weaknesses such as high-price sensitivity and narrowly defined target markets as an probability to creatively tap into unexploited demographics markets such as women and view challenging their premium price strategy, if even for brief time. To chance on the corporate-level objective of increasing international sales it is vital that continue to explore markets that can economically support premium priced, extravagance products, are politically stable and friendly to foreign investment funds from the United States.

Since this is a tall order for many executable countries, Harley Davidson must be willing to challenge their deeply fasten status-quos. This will mean lifting off-shore shipment limits and letting go of the faltering to move motorcycle assembly abroad. 2.0Problems 2.1Slowing Domestic increment Despite domestic market leadership for the past 17 years and a market share increase of 9% from 2001-2005, Harley-Davidson was experiencing a slowdown in domestic growth. The unit sales growth rate was at 14% in 2001 however by 2005 it had dropped to 2%. Luxury heavyweight motorcycles are rarely sold as primary instrument of transportation which means sales are susceptible to economic... If you want to get a full essay, order it on our website: Orderessay

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