Corporate Podcasting - the New Way to Engage

This document will introduce you to the exciting opportunities that atomic number 18 provided by Corporate Podcasting. The web is increasingly a multimedia take care and this provides new communication opportunities for your backing. Podcasting already has a sizeable earshot the figures may surprise you. This is despite many poor character attempts at using this new medium from seemingly prestigious and progressive companies. Yet the monetary value of employing master copy standards to the production of podcasts is relatively low. This document explains how people consume podcasts and how it could be applied to your business. It provides advice on producing maestro sounding corporate podcasts, with some helpful hints and pitfalls to avoid, illustrated by a few Australian case studies. It also examines how a regular podcast can form the buttocks for a broader web 2.0 strategy for your business. The costs of production are examined in outline. The only real costs are associated with production. Outsourcing to a professional broadcaster should be seriously considered, unless you have strong endowment fund in-house. The damage of an amateur sounding production far out-weighs the cost saved. For the small cost involved youll be guaranteed a sustainable, quality production.

Phil Dobbie produces and presents a occasional podcast on BNet (http://bnet.com), a website aimed at people in management. BNet is part of CNet Networks, which has of late been acquired by CBS Interactive. The daily podcast BTalk Australia features interviews with senior managers, consultants, academics and politicians, covering all aspects of business management. Phil has a mix of radio and business experience, having held senior management roles in the telecommunications, travel and advertising industries, as well as many years broadcasting in the commercial, public and community sectors. Phil also has a wealth of experience in interactive design, having led the plan of... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .