Clubmed

 do Quality and guest comfort ? Market Segmentation: Services should be tailor for different segments Family Couples Teenagers Undifferentiated product mix ? Eg. Super Clubs- tar perished Couples segment with Couples 1 Resort ? Achieved 100% occupancy for 50 consecutive weeks ? Service Quality and Customer Satisfaction - Continued ? ? ? Occupancy faces absolute decline in bets in Asian Markets Occupancy faces stagnation in numbers in North America Service quality has to be increased by ? Reducing employee turnover by hiring local people ? Organized events should be more guest involving ? Evening cheer and GO team has high correlation with overall satisfaction ? Renovation of infrastructure. end of villages where quality cant be improved Customer Loyalty 25% ar repeat customers. ? Estimated margin from repeat customers 60% ? Concentrate on the family aroma fostered in the vacation duration ? Sponsor customer evangelical groups who are active in vacationing and touring.

? Meeting the Competition ? ? ? ? ? Showcase the customer value availed compared to competition Concentrate in countries with higher potential growth Potential number of GMs in USA, Britain and Japan come to 1.15 million compared to current customer base of 0.2 million Counter the leave the wallet at fireside strategy of competitors by comprehensive packages Increase the first time GMs by giving discounts through repeat customers Quantification of customer Loyalty increase % of repeat customers 25 30 35 Revenue - repeat customers 202170 242604 283038 make sense revenue % increase in revenue 336950 377384 417818 12 24 Customer satisfaction ?Customer loyalty ?Repeat customers Increase in repeat customers by 10 % points leads to increase of 24% in revenues  If you want to get a full essay, order it on our website: Orderessay

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