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|Tomlisnon-200.jpg|~|Martin Tomlinson, general tutor for Kelloggs in the midsection East, is optimistic intimately growth of the caryopsis grasss sector.|~|Breakfast textures, a staple subroutine of the pabulum for many westerners, birth been slow to catch on in the Middle East. While products from some of the worlds jumper lead manufacturers of eat cereals, such as Kelloggs and Nestle, have been hand in the region since the late 1970s, it is bargonly recently that these companies have turned their attention toward targeting local consumers as well as Western comports. Despite this, the phratry has achieved abundant growth in the by few years, as the expatriate population increases and local people begin to recognise the benefits of breakfast cereals. The category has experient growth of some 16% in the past bracing of years and has frequently been in the top-five fastest emergence categories in Saudi-Arabian Arabia, according to figures from market researcher ACNieslen. that plot growth has been rapid, many industry insiders agree that the category has off the beaten track(predicate) greater potential. For example, the regions biggest market for breakfast cereals, Saudi Arabia, has one of the lowest per capita consumption place for the products in the Middle East, with western expatriates app arently accounting for the majority of cereal consumption. former(a) countries meanwhile, including Kuwait and Bahrain, have far more developed cereal markets, with local people consuming roughly the same confer as their Western expatriates counterparts. As Kelloggs general film director in the Middle East, Martin Tomlinson is familiar with these trends. He thinks that a expect of awareness of breakfast cereals among local people is to blame for the relatively low consumption rates in some markets. In the Middle East, cereals are seen as a fun product, they are not seen as a wholesome food. We need to beleaguer awareness of the need for breakfast and educate people that cereals d! o provide the nutrients and vitamins and minerals to set you up...If you want to get a certain essay, order it on our website: OrderEssay.net

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