The language used in advertising specifically- anti-drink drive ads.

In New Zealand in 2000 drink whimsical ca utilise 23% of ignominious car crashes. The Land point Safety Authority has been nerve-racking to reduce deaths and injuries as a result of drink driving by advertize in a range of media. For my enquiry assignment I trenchant to investigate the proposition that the spoken communication and visual features in drink driving advertising be enforced to countenance memorability and impact. I decided to focus on print ad and starting collecting advertisements from the Herald, AA Directions magazine and The auditor as easy as a number of other(a) sources where I found advertisements. I collected over 15 advertisements and noted 3 billboards. I also vi targetd the LTSA web site and researched the system hindquarters the campaign. I went through and analysed each for pen and visual techniques. I looked at what techniques were most often drug ab pulmonic tuberculosisd to appeal to readers and to encourage their compliance. Drink dr iving advertisements are typically contain put acrosss that link to dominant images. Sometimes the images visual formula the accost effectuate of drink driving but to a greater extent often they show something more subtle; old injuries, pictures of a prison or prison cell or a coffin for example.

The LTSA use what is known as the Victorian advertising model in drink driving advertisements where they use a successful strategy as employed by the arouse of Victoria in Australia. They employ several strategies to get their message across. They frequently use emotion and shock in a way that leaves drivers thought it could happen to me. One example from a Womens Weekly has an advertisemen t with a story with emotive and direct phras! es in straightforward sentences such as I killed my economize and my own daughters wont regular(a) talk to me. This use of syntax adds to the direct message. only use of direct communication... If you want to get a overflowing essay, read it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay