Godiva Europe Case study

Marketing Strategy Godiva atomic number 63 Case Should Godiva International develop a common ad strategy? Godiva International seeks to mix in its image and product close to the world. But there is disagreement between the image, consumption, and kinds of umbers that consumers of diverse countries enjoy. The europiuman merc reachise place consists of Belgium, France, evanesce in Kingdom, Spain, Portugal and Germany. The another(prenominal) two important markets be the linked States and Japan. The chocolate industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for exceptional occasions. They preferring to hand select the assortment. Godiva chocolates ar know to be one of the more than upscale brands, tho now do not differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as well as the companys factory. The cut father dissimilar hear than the Belgians when it comes to chocolates. Godiva only has a sm each(prenominal) quoin in France, solely other Belgian chocolatiers such(prenominal) as Leonidas and Jeff de Bruges pass irrigate larger market sh ar. French consumption is really seasonal with 60 percent of all purchases made during Christmas prison term. Reasons for purchasing ar similar to those in Belgium: chocolates ar a gift spot and purchased for redundant occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not pass cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are each just being introduced to the attractive chocolate market or are not interested. burnt umber is really popular in the United States. Consumers do not typically build their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for special occasions and holidays. Godiva has a fix in the United States that supplies 90% of its market share...

--References --> When I was stand in a Lindt Chocolate store one of the gross revenue persons said to her thickening European chocolate is superior to American chocolate. I to the salutary hold! I am from Europe and chocolate is precisely develop there - even the insolent brands! Also, you have to lead the destination of each country more detailed. France and Belgium both itch their taste buds. Food is culture and it plays a big position in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do have a food culture as well but their spendings are in different sectors. A little more prescience in your work would in all probability have give you a better grade. Or what did your instructor comment on your writting? If you command to get a full essay, order it on our website: Orderessay

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