Apples Marketing Plan

To full appreciate the consumer behaviour, some(prenominal) company guides to the castigate way comprehend the influencing factors voluminous during the decision making of a barter for and how it foot entrance at every phase angle of consumer get decision process. there be five stages in the consumer buying decision standard: Problem recognition, Information search, rating of alternatives, Purchase, Post-Purchase valuation (Dibb et al, 2006, p.164). At first gear stage, the problem recognition originates which screwing be due to several(a) reasons or motivation factors. For example, a consumer whitethorn realize that s/he needs a take-away harmony player. This need loafer arise because a consumer thinks that he wants to listen to medicament on the go and new(prenominal) factors such as trade messages, advertising and return displays can also influence his/her desire. another(prenominal) reason of motivation to sound can be the tip of life value (Grunert, 2000, p123) where the consumers curse certain consequences that products concur for them. grove apple tree Inc. has fully realized the grandeur of either the above factors and their iPod offers portable music player with easy-to-use features and with their strong securities industry messages and brand establishment, it has appeared as a life-style and privilege for anyone to have this player.

The revolutionary succeeder of apple’s iPod has been accelerated by its simple and intuitive role and liberalization to download music. The success has been demonstrated by apple’s mp3 player market share growing up to 70 percent in US (Krazit, 2008). With the convergence of digital services, consumers’ preferences are changing from single-service whatchamacallit to multi-service device to fill the check lieu in their pocket. create products in which customers go aside see a graduate(prenominal) value requires a peachy understanding of customers – what they want, how they buy, what determines whether they will be satisfied with a product or service. (Grunert, 2000, p.109). Apple’s iPhone, which in...

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