[Author][Course Code][Instructor][Date]Utilitarian Evaluation of the `Ford Pinto CaseThe place of this is to present justifiable arguments reinforcement Ford s decision to produce the Ford Pinto copy . A utilitarian approach will be used to gauge the case - the exist-benefit analytic thinking is assumed to be of secondary entertain to the overall utilitarian analysisSummary of the CaseIn whitethorn 1968 , the Ford repel caller-out , based upon a recommendation by hence vice-president Lee Iacocca , decided to produce the Ford Pinto model . The purpose of the choice was clear . The company wanted to gain a large market share in the automobile labor . The first few years were good for the company . gross sales were good , and the Pinto model seemed perfect . However , in May 1972 , the first accident involving the new model occurred . The Ford Company lost the legal battle . Another case struck the company .
The company defended itself on the grounds that it used the genuine risk /benefit analysis to determine if the private cost (to the company ) was greater than the societal benefit . Based on a fairly accurate estimate , the cost would sport been 137 million against 49 .5 million price tag on the possible deaths , injuries , and car damages . The risk /benefit analysis was made out of the development of product liability , where if the expect harm exceeded the cost to take the precaution , the company mustiness take the precautionUtilitarian ApproachBased from the case , the Ford Company chose to produce the Pinto model because...If you want to get a full essay, order it on our website:
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