Nike Overview

February 10, 2010 Minor Case Analysis Nike, Inc. Business Policy 490: secant 001 By: Bilal Taftaf Known originally as Blue ornament Sports or BRS Inc. for short, Nike Inc. was founded in 1964 by University of Oregon track athlete, Philip dub and his coach at the time Bill Bowerman. Initially, BRS Inc. operated as a distributer for Japanese shoe manufacturer Onitsuka Tiger; however, by 1971 this relationship had soured and the keep company began work on evolution its own distinct line of footwear. It wasnt until 1978 that BRS Inc. finally fixed to officially change its name to Nike Inc., taking its name from Nike, the Greek goddess of victory. Since its name change, Nike Inc. has grown into the largest manufacturer of athletic app arl and footwear in the world, generating approximately 19.18 billion dollars in revenues during the fiscal yr ending May, 31st 2009. Nikes corporate headquarters are located just outside of Portland, Oregon and as of 2009 the company had approximately 34,300 employees on payroll. Nike grocerys its products in almost one century and eighty different countries worldwide under a versatile brand portfolio that includes famous brands such as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, clams Haan, Hurley International, Umbro and Converse to name a few.

The Oregon based freak distributes its products worldwide either through a number of company-owned sell stores and online marketplaces, or through well established sports retailers like posterior Locker and Dicks Sporting Goods. Footwear is by far Nikes largest business segment with approximately 52% of total revenues generated from this segment. As of 2009, Nikes market share in the US approached approximately 38% with a global market share hovering in the low to mid thirties reservation Nike the largest athletics manufacturer by both revenues and market share. Nikes mission statement is to bring inspiration and innovation to both athlete in the world. They then go on... If you involve to get a full essay, order it on our website: Orderessay

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